Is their anything free in this world ? Nothing – besides a mother’s love and a father’s care.
Rest costs more than a dime.
Every time you use a product or a service, you are bombarded with messages and mailers, requesting how important your feedback is to them. And of course they will be humbled and thankful and what not.
For every customer who bothers to complain, 26 other customers remain silent.
(Source: White House Office of Consumer Affairs)
Customer feedback is gold! But who said gold is free ?
There are two relationships between any seller and a buyer or a customer.
I sell you a product <—> You pay me money
Please give me feedback <—> In return for what ???
Relationships are always mutual. It cannot be one way affair. Therefore to ensure a customer gives a feedback, the seller should ensure a tangible incentive to a customer.
A typical business hears from only 4% of it’s dissatisfied customers.
(Source: “Understanding Customers” by Ruby Newell-Legner)
What about the rest ? Is their a way to secure 100% feedback. And 100% genuine and reliable feedback.
It seems at-least one company we know is doing that. Yes, gearfour.com has a very simple mechanism to ensure 100% feedback is received when each of their partner garages fix a customer’s car. Gearfour.com ensures the right tangible incentive to its customers. Find out more at gearfour.com or wait for our next blog.
You may also leave a feedback if you want to know more about, how they do it.
Keep driving. Be safe.